I’ve been asked many times by clients what I want to do. It’s an interesting question and one that always saddens me of the reputation our industry holds. You see, I’ve been an operations manager, an administrative manager, and a regional sales manager. I’ve worked in the construction industry, the credit card industry, the tech industry, in marketing; oh and of course the fitness industry. When someone asks me what I want to do, I always answer, be a coach. Nothing else I’ve ever done has felt right or made me as happy. However, being asked what it is I want to do, truly reveals the problems with the gyms in Scottsdale, and why Pulse Fitness is different.
What is a fitness coach? At Pulse, we call our trainers, coaches. Why and what’s the difference? Personal Trainers have a bad rap. When most people think of personal trainers, they think of a young college kid who has a physique of a Greek God or Goddess, but who is probably just working their way through school before they move on to a “real career.” At Pulse, we’re different… well except for the physique of a Greek God or Goddess part. That obviously still applies! A Fitness Coach is a professional! They didn’t get their certification over a three day weekend in the Yucca Room at a Holiday Inn Express. A Fitness coach is a highly trained and highly educated expert, with vast amounts of knowledge on the human body, exercise, nutrition, and psychology. Not to mention, that being a coach is their career.
Let me give you a brief example, a Nurse is a highly respected career. In order to become a Registered Nurse, you must go receive a college education in the field of Nursing and then take the National Council Licensure Examination. After becoming an RN, they must then renew their license every few years, depending on State requirements. A true fitness coach is no different. After they receive a degree in the field of exercise science, they must then go on to take an exam in order to become a Certified Personal Trainer. Their certification must then be renewed every few years, depending on their certifying board’s requirements. Good coaches, the kind you want to work with, are required to continue their education and professional growth in order to renew their certification.
At Pulse, we pride ourselves on being experts in our field. Your coaches have Bachelor and/or Master’s Degrees. They’ve done internships with professional sports teams or top training facilities, they’re Muscle Therapists, Nutrition Coaches, Corrective Exercise Specialists, Golf or TPI Specialists, Flexibility Specialists, etc… More importantly, THEY CARE. They care enough about YOU to continue to learn and grow as professionals so that they can help you achieve your goals. It’s rare to find a client with goals, or special modalities that our team hasn’t seen or can’t help.
When someone asks me what I want to do. I take pride in saying, “Be a Coach.” Great Coaches have the opportunity to change someone’s life for the better and it’s their job to get you to be the best you possible; physically and mentally. One of my favorite coaches of all time is the great Bobby Knight who said, “To be as good as it can be, a team has to buy into what you as the coach are doing. They have to feel you’re a part of them and they’re a part of you.” A Great Coach is a part of you and you are a part of them. Yes, they have the expertise to help; that’s important, but your successes are their successes and your failures are their failures. To me there is nothing I’d rather do, and that’s what you get from your Coaches at Pulse!