There are many On-site Caravans for Sale in NSW with plenty of locations to choose from. If you live in Sydney you can go south to Sussex Inlet or Nowra or you can go north to the Central Coast/Newcastle region.
For Sydney siders, one area worth discovering is Fingal Bay around two and a half hours drive north of Sydney on the beautiful Port Stephen coast. Fingal Bay is the most eastern suburb of Port Stephen and the beach stretches nearly 2kms. Many people are looking for On-site Caravans for Sale with many natural attractions as its great for children’s learning and development. In these modern times children are spending too much time indoors on electronic devices, by spending time outdoor they will learn social skills and learn by exploring the environment.
On-Site Caravans for hire or on-site caravans for sale in Fingal Bay offer a natural wonderland of attractions to explore. Here are a few of the main attractions Fingal Bay has to offer.
In Port Stephen/Fingal Bay there is a resident population of 140 bottle nosed dolphins, this has earnt the area the title of the dolphin capital of Australia. There are several dolphin tour operators that can take you and your family on the water to spend time observing these beautiful animals in their natural habitat.
Barry Park walk is located on the southern headland of Fingal Bay. There is a walk that can be done down to the rock shelf and another that takes you up to the top of the headland where you can sit and do some whale watching if they happen to be swimming past. If you are keen to take a longer walk, Tomaree Head Summit Walk is 2km each way. You will have the chance to see panoramic views of Port Stephens, Broughton, Cabbage Tree and Boondelah islands nature reserve. Make sure you check out the historic gun emplacements built in 1941 as part of Australia’s WW2 East Coast defence system.
If you are looking to find an On Site Caravan for Sale in Australia that is within 2-3 hours of bustling Sydney city and has many opportunities to do outdoor activities that are good for your health then Port Stephen’s Fingal Bay may be the right choice. Visitors have the opportunity to learn to surf at nearby Anna Bay and the favourite One Mile beach has ideal surf waves. Cycling is a great way to exercise and also spend quality time with the family. There may be On-Site Caravans for Hire that have bikes provided or you can definitely look for On-site Caravans for Sale that have storage for a family of bikes. The area accommodates for this activity by providing a cycle way that leads from Fingal Bay through Shoal Bay all the way to Nelson Bay, a great way to get some exercise in while enjoying the beautiful scenery.
If you have a set of golf clubs and want to spend your weekends away driving balls down the fairway, the Port Stephen’s area offers several local courses which are inexpensive and welcome visitors to come and play the course. Just make sure that you don’t come at a time when there is a weekend competition, this typically early on a Saturday morning.
It can be hard to find an On Site Caravan for Sale in Australia that is ideal for your family. If you have children, look for a van that is close to your home so you can utilise it as much as possible and also has many natural attractions for you to explore together with your children. There are many On-site Caravans for Sale on Holidaylife.com.au, check and see if you can see a van for sale in Port Stephen’s Fingal Bay.
Julian Rembrandt has spent the last 10 years in the hotel industry across Australia and Asia. Permanent Onsite Caravans have been around for many decades but the knowledge about how to make the right purchase decision has been limited. Julian helps to educate people on the best ways to go about owning an Onsite Caravan. Julian Rembrandt owns and operates Holidaylife.com.au, a listing site for Onsite Caravans for Sale.
For any small business owners, managing a payroll has a tendency to end up becoming much more complicated and tedious than it needs to be. Payroll software for small business becomes important to save times and make your life easy.
Very few people have the patience and research skills necessary to manually calculate and organize the paychecks of all of their employees. The latest tax laws must always be checked for updates and changes, and any mistake made in these calculations can cost your business more money at tax reporting time. Given the risks and time-consuming tasks involved with managing a payroll on your own, it’s obvious why most small businesses prefer to use professional payroll software to make their lives easier and ensure that their calculations are accurate. Here we’ll explore the benefits of payroll software, some of the best payroll software options, and the possibility of free payroll software.
What is Payroll Software?
Payroll software tracks and manages all of the employee labor statistics you need to record and track over time, in order to generate your own paychecks and other reports for tax purposes. Generally all that is needed in most payroll programs is for you to enter the hours that each employee has worked and their tax deduction information. All of the other applicable tax witholding charges will be automatically calculated to create their paycheck quickly for you, saving a great deal of time. Good payroll software programs often link to your timesheet programs, so the hours each employee has worked can be automatically transferred into the payroll application for calculating their paychecks.
The Best Payroll Software for Small Business:
Due to the wide variety of payroll software for small business programs available today, it’s important to examine what the most important features are to look for when selecting the best payroll software for your small business.
Experts suggest that you focus on these criteria to narrow your search:
Choose intuitive programs that are easy to use, requiring minimal training to understand.
Make sure there are reliable sources of support, either by phone or through online chats, in order to help you should there be any problems setting up or running your payroll program.
Select a program that also offers instant reports to help you make better decisions about managing your employees, and to help your small business become more profitable.
Based on the above criteria, there are some excellent accounting programs available that offer these payroll functions as well, so you can accomplish all of your small business tasks smoothly within the same program. One of the highest ranked payroll and accounting software available today is Sage Peachtree Complete Accounting. This program covers virtually all small business accounting needs, such as invoicing, printing legal tax documents, paying vendors, and more. The 2012 edition of Sage Peachtree has new features like a vendor management center to further organize and track all of your supplier’s details, and a system check to prevent and correct software issues.
How to make a paystub? Another common favorite accounting program with full payroll management capacity is Quick books Pro. It offers nearly all of the same great features as Sage Peachtree, but without as much inventory tracking and monitoring features. As far as payroll management is concerned, this software offers many key elements such as direct deposit employee paychecks, tax form printing, and automatic calculations of all payroll taxes for you, and some of these services do require a monthly fee. It has additional features that may prove useful to your business, like customer snapshot reports of their most purchased products or services, and all of the customer’s balances due as well. Quick books Pro is considered by many to have the best payroll functions out of any other accounting software program available.
Many people also prefer to use an accounting program called Bookkeeper. One of the biggest advantages of this software is that it’s significantly cheaper than Sage Peachtree and Quickbooks Pro, which is a big advantage for small businesses that often don’t have a lot of extra money to spend. The payroll features are fully functional and easy to use, but direct deposit paychecks aren’t supported.
AccountEdge 2011 is also an accounting program worth considering. It can synchronize with some mobile devices such as the iPad for greater accessibility options, which can be a major advantage for some busy business professionals. You can enter timesheets into their payroll applications, and this software supports both Macintosh and PC computers. AccountEdge allows you to print your own checks and paystubs, and has a very intuitive overall payroll system that makes it easy to learn. In terms of its payroll functions alone, it’s equal to Sage Peachtree and Quickbooks Pro. In terms of using it to track orders shipped and other inventory features, it has a little less to offer.
Is Free Online Payroll Software Available?
The options of truly “free” payroll software available for download are slim, and generally don’t offer support if you encounter problems. These programs should be used at your own risk, and it’s highly recommended that you double-check their calculations to ensure they have been based on the most up to date information before relying on them for your payroll calculations.
Some reliable payroll programs such as Intuit Online Payroll may offer a free 30 day trial period so you can see for yourself how helpful it can be to your small business. Other similar online payroll programs sometimes have offered even up to six months of free trial periods, but not beyond that.
There are free tools you can download to help you create your own payroll, but they are primarily payroll calculators only. A good example is at www.paystubscheck.com, offering free downloads of standard payroll calculators for your computer, Android phone, or iPhone. This website also has a free W-4 form assistant application, and a symmetry tax engine calculator to figure out tax witholding charges from an employee paycheck. A great site for payroll software for small business.
With all the different gym services out there right now, most people like to check the websites of local fitness centers to find one that is right for their needs. Since customers rely so heavily on fitness websites to make their decision, having the right site can help to attract plenty of customers to your business. An effective gym website will always contain these categories.
Services Offered by the Fitness Center
One of the key sections in any fitness website will be the types of services a gym offers. List all of the tiers of membership along with their costs and the benefits you get with each tier. Also, include the types of fitness opportunities your company provides.
Clients are interested in finding out about things like weight lifting machines, cardio machines, and free weights. Be sure to include every service offered, even small ones like tanning beds or working televisions. People who are thinking about visiting your gym want to learn what types of things they can get when they go to your location.
Schedules and Descriptions for Gym Classes
If you offer any sorts of classes at your fitness center, be sure to include these on your website. Classes normally require enough details to be their own page instead of simply being included on the gym’s website. People like to see which days of the week classes are offered on so that they can decide if the classes fit their schedule before they join the gym.
It is a good idea to include the name of the class, the name of the instructor for the class, the prices, the dates, and what sort of activities are included in the class. A good format can be a monthly calendar that lets you click on the name of each class for more information.
A Frequently Asked Questions Section
Often called an FAQ section, this is an area where you will list out common questions that people have and then provide a quick answer to them. Be sure to include questions about when you are open, the age limit for your center, the types of machines you have, and anything else you notice a lot of people asking about.
Having an FAQ section is helpful to both you and your customers. Potential clients will like it because they can quickly and easily get answers to questions they probably have. It will also be useful for you because you will not have to spend time answering the same questions over and over again.
At your website, you should have a client feedback section. You can post a form for customers to fill out and possibly post some of the good reviews for others to read. Having reviews are important for a number of reasons. Reviews let potential customers know that others enjoy spending time at the gym and using the fitness services there.
Having a spot that asks for reviews on your website also boosts your business because it signifies that you care about what customers think. Potential clients who see your website asking for feedback will feel like your gym cares about a positive customer experience.
Information About Trainers
Most of the people checking out a gym’s website will be those who do not have a lot of experience with working out in gyms. For these sorts of clients, knowing that the gym has trainers can be quite reassuring.
Include a section that lets the customers know how many trainers you have and what areas of fitness the trainer specializes in. If possible, provide a list of prices and trainer contact information. This will let people email or call trainers to ask about the possibility of scheduling a meeting at your gym.
Remember that your fitness website does not just need to contain this information; it also needs to make it easy for customers to find the information. Instead of jumbling up all of these categories on your website, cleanly divide them into sections that can be accessed by clicking a clearly labeled title on the gym’s homepage or menu. Having an informative and accessible website will help your fitness center appeal to new people who might be interested in signing up for a membership.
Are you putting a fitness center? Get the edge on your competition with the powerful digital marketing fitness services of ProFit Marketing Solutions. We can help you bring in more customers than ever before!
Hartford Athletics Field Infield seats are located in the back sections of the best seating areas at the Hartford Coliseum. The Hartford Coliseum seating chart shows the Athletics Field Infield seats behind the Athletics MVP seats in the sections encircling the infield on the ground floor of the ballpark.
Hartford Athletics Field Infield seats are in rows 21 through 38 of sections 109 through 125 at the Hartford Coliseum. All Athletics Field Infield seats are placed between the bases on the field level of the stadium. With close views of the action, all Athletics Field Infield seats provide a good fan experience during A’s home games. Athletics Field Infield seats in the front row (i.e. row 21) of the seating area are quite similar to the Athletics Field Infield seats in the back rows, so most buyers will prefer to purchase the cheapest seats within the section for a desired game.
View the Hartford Athletics seating chart and more details regarding Athletics Diamond Level, Athletics Field Boxes, Athletics Suites, Athletics MVP Infield, Athletics MVP, Athletics Lower Boxes, Athletics Field Infield, Athletics Field Level, Athletics Plaza Club, Athletics Plaza Infield, Athletics Plaza Level, Athletics Plaza Outfield, Athletics Bleachers, Athletics Plaza Reserved, Athletics Value Deck.
Athletics Field Infield tickets are sold in season ticket packages of varying length. Any seats still unsold following the conclusion of season ticket sales are then sold as individual game tickets. Look at the current price of Hartford A’s tickets for more information on the available ticketing options from the team. With a large portion of the Athletics Field Infield tickets sold out on a season ticket basis, most of the individual game tickets remaining are for back section seats in the middle of rows. Secondary market ticket brokers and XL Center Tickets websites have many Athletics Field Infield tickets for sale for every Athletics home game. Be sure to shop multiple vendors for the best selection and avoid paying significantly more than face value for anything other than front row seats in the Field Infield.
Are you looking for more room in your house? Loft conversions Bristol can reduce your space problem. Your house may be able to benefit from an attic conversion, depending upon the roof construction. Before an planning a loft conversion, you have to find out whether your roof is suitable for a transformation or not.
Is my Loft Suitable for Conversion?
Most houses are suitable for a loft transformation. However, you have to examine the height of your roof. Conversions are possible as long as the height of the roof is 2.3 metres, but if the height is less than 2.3 metres you have two options – either we can rebuild your roof or you can create height by lowering the ceiling of the room below your roof. The latter option can be a messy job, so most people prefer to increase roof height.
Scrutinize a Roof Structure
A loft conversion also depends upon the structure of the roof. There are two prominent structures in houses – rafters and trusses. In case of trusses, you need an extra structural support and it will be more expensive. Roofs with rafters are much easier to convert. The space can be easily and inexpensively opened up by cutting the rafters and adding supports.
Consider the Floor Below the Attic
Another factor to consider before loft conversion is the floor below the attic. You should consider where staircases will be used. How much room will be exposed after conversion? This is important to consider because a well-designed staircase can take up more space.
Loft Conversion Types
Roof Light Conversions
Roof light conversions don’t involve structural alterations provided there’s enough height. You won’t have to make any changes or extensions of rafters. However, you will have to have enough room already.
A dormer loft conversion is a vertical extension from the slope of a roof. Dormers are very common in slopping roofs. Dormer conversions are less expensive than hip-to-gable conversions. Dormers easily create extra height and floor space.
Hip-to-gable conversion involves the extension of ridged roof outwards. This conversion is generally possible in case of detached houses. You can gable a ridged roof if you have a detached slopping roofs on either side. An extension will make your attic roomy, but this is more expensive than a dormer conversion.
How to Choose a Builder for Loft Conversion in Bristol
Before hiring a builder for a loft conversion Bristol, you should always do your research on the company you are looking at, check previous reviews and ask to see examples of previous work. Reputable companies will always be happy to work with you to create the best possible loft conversion.
Of all the approaches to building a retirement planner near me portfolio, Lou Reed, God rest his soul, might have liked this one. The approach, referred to as floor-leverage, calls for investing your nest egg in two accounts: one filled with safe investments and the other with walk-on-the-wild-side risky investments.
In one account, you would invest the bulk of your money earmarked for retirement, say 85%, in low-risk-income-generating instruments such as ladders of zero-coupon bonds or annuities, according to “The Floor-Leverage Rule for Retirement,” a paper just published about the approach in the Financial Analysts Journal.
And in the other account, you would invest a small portion of your money, say 15%, in high octane investments such as ETFs or mutual funds that maintain a daily 3× leveraged exposure to equities, according to the co-authors of the paper, Jason Scott, managing director of the Financial Engines’ Retiree Research Center; and John Watson, who is a fellow at Financial Engines and a lecturer in finance at the Stanford Graduate School of Business.
Click to Play Fed unlikely to taper in near futureA look at today’s market action, including traders keying on today’s Fed statement on interest rates, and three stocks to watch. Photo: Getty Images.
According to Scott and Watson, the floor-leverage approach is a spending and investment strategy designed for retirees who can tolerate investment risk but want sustainable spending.
With this approach, you would use the assets and income in the floor account to fund your desired standard of living. And you would review annually the leveraged account. If the leveraged account exceeds 15% of total wealth, then you would buy additional floor spending with the excess.
Of note, companies such as Barclays, Direxion, iPath, ProShares and PowerShares all offer triple-leveraged ETFs on such indexes as the S&P 500 (SNC:SPX) , Russell 2000 and NASDAQ-100, according to a recent Retirement Income Journal article that featured an interview with Scott.
Now even though this approach uses a leveraged account, according to the FAJ summary, the total portfolio isn’t leveraged. The leverage, wrote the FAJ, is used as a tool to manage risk. “Similar to the dynamics of constant proportion portfolio insurance, this strategy sells equities and reduces risk when markets decline,” according to the FAJ.
The authors also found, according to the FAJ, that using leveraged ETFs or mutual funds is a cost-effective, limited-liability approach to implementing this dynamic strategy. Scott told the RIJ that with this strategy the investor outsources the most labor-intensive and complicated part of the strategy. For example, if you invested $15 or your $100 portfolio in one of these leverage funds, the manager would leverage your $15 by shorting $30 worth of bonds and investing $45 in stocks, he told the RIJ.
How to invest the floor
So what should you invest the floor in and how much could you withdraw each year from that account? According to the authors, the investments used for the floor and your spending rates are a matter of personal preference. “A retiree with a preference for sustainable real spending should invest in Treasury Inflation-Protected Securities (TIPS) and expect an initial withdrawal rate near 3%,” according to the FAJ summary. “A retiree with a preference for sustainable nominal spending should invest in government bonds and initially withdraw about 4%.”
But if a retiree decides to buy a late-life annuity, a deferred income annuity that kicks in at say 85, with some of his or her assets then a 5% withdrawal rate is feasible, according to the authors.
Of note, Scott and Watson compared their floor-leverage approach with some popular retirement planner near me strategies, such as the 4% rule and the bucket or time segmentation approach, and found that most of those rules are either quantitatively vague or unduly complex. “But the floor-leverage rule, which approximates an optimal investment and spending strategy from the economics literature, strikes a balance between precision and simplicity,” wrote the FAJ.
And though it isn’t optimal, the FAJ said the floor-leverage rule is “a very good approximation to the optimal solution; it has at least a 98% efficiency compared with the theoretical optimal solution.”
Scott and Watson also looked at whether you’d be able to maintain your withdrawal rate over the course of your retirement by using the floor-leverage approach. And what they found, using historical equity returns, was that spending was always sustained, though the spending upside account varied widely with equity returns, according to the FAJ. In fact, after 20 years of retirement, spending for retirees when equities performed well was nearly three times higher than when equities performed poorly, the authors noted.
What’s more, spending tends to ratchet upward nicely until a traumatic market event, the FAJ wrote. Although spending is preserved after the event, there is a lengthy stagnation in the spending rate. For example, the authors noted that the 1970 retiree took a substantial hit to the portfolio during the 1973–74 bear market and then had to wait until 1981 for a spending increase, according to the FAJ’s summary.
Jason Branning of Branning Wealth Management, said pre-retirees should consider the Scott and Watson approach and findings alongside other methodological or heuristic floor/upside or essential vs. discretionary approaches. “Like others, Scott and Watson’s methodological floor-leverage rule seeks to strike a balance between seemingly competing goals—retirement security through a spending floor and the investor’s desire that spending or wealth should grow over time,” Branning said.
Some experts recommend using the floor-leverage strategy
So should you consider this approach?
The short answer, according to Meir Statman, a professor at Santa Clara University and author of “What Investors Really Want,” is yes.
“In a way, it is a very attractive idea,” said Statman. “It really corresponds quite well to behavioral portfolio theory where you have mental accounts, one for not being poor. (The safe account) would provide you with what you consider adequate lifetime income in retirement. And then you would have the (leveraged) account for the need to be rich.”
According to Statman, it makes sense for individuals and advisers to think about their portfolios in the context of mental accounting. “We naturally think about it in terms of what is the goal for that money,” he said.
But what might make this strategy difficult to implement for average investors is the use of leverage, of using 3x ETFs, said Statman. With 3x ETFs, returns and losses are magnified. And when you are on the right side of a trade, things are good. But when you are on the wrong side of a trade, things aren’t so good. For instance, if you had purchased five years ago a 3x ETF that tracks the Standard & Poor’s 500 index, you’d be happy. The Direxion Daily S&P 500 Bull 3X Shares (NAR:SPXL) is up 300% over the past five years while the S&P 500 is up around 100%. But if purchased the Direxion Daily S&P 500 Bear 3X Shares (NAR:SPXS) , you’d be down 100% over the past five years.
“People hate leverage,” said Statman. “And so what people actually do instead of buying an index fund and leveraging that is that they buy individual stocks as lottery tickets. So you can have a lottery ticket in two ways. One is with a well-diversified portfolio that is leveraged and another with a non-diversified portfolio that is not leveraged.”
To be fair, not all experts are fond of using leveraged ETFs or mutual funds when building a retirement-income portfolio. “I will say that 3x ETFs may not achieve the returns expected—they may move in opposite the direction of the market, believe it or not,” said Bill Bengen, author of “Conserving Client Portfolios during Retirement.” “Thus, admitting not having spent a lot of time evaluating (the floor-leverage) strategy, it does not seem appropriate.”
Others share Bengen’s point of view.
“One problem, among many, with the triple-leveraged strategy is that the 3x leveraged portfolio does not deliver 3x the market return,” said Larry Siegel, the research director at the Research Foundation of CFA Institute and senior adviser at Ounavarra Capital. “It’s less, and can be much less, and can even be negative when the market return is positive.”
Siegel gave this example: Take a hypothetical $100 investment in the 3x leveraged fund. Say the market falls 10% on the first day. The portfolio delivers a –30% return so you have $70 left. The next day, the market returns to its original level which means it experiences a +11.11% return. The portfolio delivers a +33.33% return so the $70 now grows to $93.33, not $100. If the market is this volatile (a standard deviation of 10% per day), the erosion of value takes place at 6.67% every two days until you have essentially no money left, while the market itself is unchanged. In practice the market’s volatility is a little less than 1% per day, not 10%, so the erosion is slower.
“Note that it’s possible to take advantage of this mathematical property of leveraged ETFs,” said Siegel. “After the market has fallen 10%, you ‘top up’ by buying $30 more of the 3x leveraged fund. When the market then rises 11.11%, the portfolio grows from $100 to $133.33. You are now beating the market. Your cost basis is $130 but your portfolio value is $133.33, again while the market has gone nowhere. But this takes a lot of trading and a lot of spare cash, and almost nobody does it.”
Branning, for his part, notes that the floor-leverage rule might work in theory but not in reality with real people. “Practically, the model offers a guideline for an investment portfolio, but fails to offer the individual retiree customized applications that are comprehensively informed,” Branning said. “Methodological models must include broader planning frameworks by including balance sheet assets, human capital, or social contract assets. Social Security (and possible pension income) is notably excluded in the Scott and Watson model even though Social Security could account for 40% to 60% of necessary spending.”
According to Branning, pre-retirees and retirees should evaluate whether to use the floor-leverage approach or any other for that matter in the context of a comprehensive retirement plan.
“The floor-leverage approach best applies to the investment construction, but seems detached from a broader, unifying retirement planning framework,” said Branning. “Ultimately, retirees need robustness in framework and empirical methods.”
That may be, but it may also be the case that the floor-leverage approach represents yet one more viable way for retires and pre-retirees to make sure they maintain their standard of living over the course of their retirement.
That may be, but it may also be the case that the floor-leverage approach represents yet another way for retires and pre-retirees to make sure they maintain their standard of living over the course of their retirement planner near me.
If you are handy and want to tackle a home renovation project yourself, or if you simply want to know who the best person is to hire for your contracting work, get information about what type of swimming pool enclosure you want to install in your yard. There is a variety of styles to choose from, so assess your budget and space and go about preparing for this project.
Steps to Take
1. Think about the features you want to include in your enclosure and make a list of them, then browse online for what styles are available and how easy they are to do it yourself. You need to decide if you want an enclosure to simply cover all or part of the pool or a large space that you can make use of around the pool.
You can choose an enclosure that includes seating, a roof or sliding doors among other things, and a dehumidifier is recommended to make your enclosure last longer.
2. Consider your budget. Your pool enclosure could cost anywhere from $500-10,000 depending on the details and features you want to add, so once you know what you can afford, you can determine which elements from your wish list you can include.
3. Measure the width and length of your swimming pool to have an idea of how big your enclosure will be, and leave space on each side for a buffer area. You will also need to measure the height if you have a slide or a diving board.
4. When shopping around for kits, get free estimates from a variety of places and find out if a swimming pool enclosure builder is included in the price or if the installation is extra.
Types of Enclosures
Doing your research to determine your budget requires you to have a bit of exposure to different types of enclosures available to you. Here are some of the common ones:
1. Screen – a screen enclosure is one of your cheapest options, and you can get it with different roofing options, like gable, peak or flat. It covers your pool but doesn’t provide a lot of privacy or protection.
2. Canvas – this option is not necessarily the most attractive, but it will preserve heating and allow you to use your pool longer in the season.
3. Glass – A glass or polycarbonate enclosure can be chosen for the entire pool or half of it, and it adds elegance to your landscaping. You can get the enclosure shaped like domes and even add a sunroof if you desire to get air and light in.
4. Conservatories – if your pool enclosure is meant to not only cover and protect your pool but also be a fully functional pool house, you want to choose conservatories. These buildings are covers for your pool that span from 7-10 feet high and have space inside for lounging, changing cabins and other essentials. They are very large and pricey though, so get estimates to determine if this is in your budget.
A Calabasas pool remodeling can serve many functions, so you must first evaluate your needs and budget to see the style that fits you. Choosing the right one will add to the longevity of your pool and the beauty of your landscape, so do your research.
Facebook changes things Breaking news on the 11th January from Mark Zuckerberg that Facebook would be changing its news feed algorithm to prioritize content from “friends, family, and groups.” How will these changes affect Facebook Business pages of Driving Schools?
In one of his posts, Zuckerberg said “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness”
In short, the changes are designed to put what friends and family have to say first, sparking more conversation! Meaning, we’ll now see fewer videos from brands and more comments and posts from friends. Facebook’s thinking is that you will now spend time on Facebook in a more meaningful way.
In a post on the Company’s blog, head of News Feed, Adam Mosseri says “Facebook was built to bring people closer together and build relationships. One of the ways we do this is by connecting people to meaningful posts from their friends and family in the News Feed. Over the next few months, we’ll be making updates to ranking so people have more opportunities to interact with the people they care about. *** via News Feed FYI: Bringing People Closer Together By Adam Mosseri, Head of News Feed
Some people will find this a relief as an overconsumption of information can be regarded as bad for one’s mental well-being creating feelings of overwhelming. For those of you who still want to see all the posts from their favorite brands, they can select options under the News Feed on Facebook allowing them to prioritize posts they still want to see consistently from both pages (and friends).
So, the way forward is creating posts or videos that instigate back and forward discussions via comments or that people will be inclined to share or react to – a good example of this is friends asking for recommendations for a good restaurant or “a great local driving instructor” – these types of posts that create conversation will show up higher in feeds being prioritized over public content according to Facebooks News Feed Values.
So Where Does This Leave us as Driving Schools?
You, as small business entrepreneurs would know there is nothing more certain than change and adaptation to new ways of doing things and the use of social media in business is no different! There is no doubt that it will change how we need to use Facebook for our businesses but don’t panic or fear these algorithm changes, particularly if you are dedicated to providing your students and parents with valuable, quality content. Only time will tell what impact these changes really mean for our driving lessons Kenmore Facebook pages.
5 Steps to Consider Going Forward Are:
1. How best will my business page continue to reach my students and their parents?
No-one is completely sure but through more meaningful interactions, we should still be able to work with the new algorithm and connect with our students by consistent quality posts and content which will create engagement. Our Facebook marketing strategy should be ongoing and ensure our posts are of value and not just about getting the “lesson booked”.
2. Encourage students to continue following our Facebook Page
With the changes in the news feed, it is important to remind our students that to continue to see our page posts, they will need to select the “See First” option (under the “Follow” tab on our Driving School business page) so that they set our page as a news feed preference.
3. Don’t bait students and parents into commenting
Generally, people dislike spammy posts on Facebook that coerce them into interacting with likes, shares, comments, and other actions. For example, tactics such as “LIKE this if you would like/are……” are known as “engagement bait” to boosting engagement in order to get greater reach. Facebook will now start demoting these types of posts from pages and individuals.
The key for us as Driving Instructors is “authenticity” – continue to post meaningful content on our Driving School business pages!
4. Facebook Live Videos
The new algorithm will still recognize videos but live videos will rank higher. The reason for this is that as Zuckerberg says “live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos.”
So, although you are busy people as driving instructors, it is worthwhile to invest a little time each day/week to post a live video on your business page. Don’t know how? This is one definite measure that will perform well under the new news feed algorithm – so get started “telling your story” on live video. Tips on FB live videos
5. Facebook Groups
Not your thing? A lot of people aren’t keen to join a group but in fact, it is a great marketing tactic. As a Driving School, you should look at an interesting Facebook group that you could join or start one as groups work on the basis of audience engagement which is just what the new algorithm will love!
In summary, we all know that organic reach in Facebook has been declining over the years and as these Facebook News Feed changes roll out over the next few months, we will most likely see an even more significant decrease. Maybe it is time to become a whizz at dabbling a little in Facebook Ads – ensure that your advertising dollars go as far as possible towards driving traffic to your “owned” digital assets!
YLOO is starting to build a group – join us if you would like to be part of an Australian community of Driving Instructors. Being a Driving Instructor can be a lonely journey. All too often we view each other as competition but we can learn a lot from conversation and engagement with other instructors – sharing experiences, challenges wins, and information…
Diesel generators as a temporary power supply for military operations, disaster relief efforts and music festivals could soon be replaced by mobile solar PVs.
An Australian-made innovation, CROSS is a factory assembled, relocatable solar array that has been developed to reduce the logistics challenges associated with deploying solar PV generators.
Australian Renewable Energy Agency (ARENA) has announced $289,725 in funding for Canberra-based ECLIPS Engineering to design, manufacture and test its rapidly deployable Container Roll Out Solar off grid solar system kit System (CROSS). This is on behalf of the Australian government.
Designed to fit inside a standard shipping container, the CROSS units can be stacked up to seven units high. The system also come available in 20ft and 40ft configurations, with a maximum output of 2,175W and 4,350W delivered in minutes ready for connection to an inverter.
The $703,468 total project opens up markets not previously available to the renewables industry, including defense, disaster recovery, humanitarian, construction and temporary network augmentation.
“CROSS units can be deployed in off-grid and fringe-of-grid areas, displace or offset diesel consumption and improve the security of existing networks,” ARENA CEO Ivor Frischknecht said.
“These renewable options can reduce some of the barriers to entry for potential renewable power users in remote locations, including short project durations and where power systems need to be periodically relocated,” Mr. Frischknecht said.
“Renewable energy can provide an emissions-free, silent energy system that could replace diesel generators in the long run.”
Managing Director of ECLIPS Shaun Moore said that the main purpose of CROSS was to improve off grid power self-sufficiency for defense.
“One of our early objectives was to provide rapidly deplorable utility-scale PV generators to improve the self-sufficiency of Defence’s deployed forward operating bases. Diesel consumption related to the provision of electricity can account for up to 70% of deployed forces’ fuel usage and is a significant cost driver. More importantly, deploying CROSS to forward operating bases also reduces the frequency of convoys for fuel resupply, which reduces the threat to soldiers in contested environments.
“These same logistics efficiencies and benefits are transferable to commercial and utility customers in remote areas of Australia,” he said.