Nowadays, there is a rising demand for voice-over and dubbing artists. There are several fields in which both of professional contributes to play a very important role.
Although, the job roles of both of these professionals are different, the tips to follow while choosing voice-over and dubbing artists are more or less the same.
In the below-mentioned section, you will get to know some of the most important tips that you should focus on following while choosing the perfect voice-over artist or dubbing artist for your upcoming corporate video project.
Considering these tips will help you to make an effective choice.
Tips To Choosing the Perfect Voice-Over or Dubbing Artist
The voice-over artist, whom you consider choosing becomes the voice of your brand. Also, the right voice can make a lot of differences.
This can contribute to creating a lasting emotional connection specifically between your customer as well as your brand.
On the contrary, a wrong voice can create negative emotions of the people towards your services or products. This is the main reason, why it is very important to select the right voice over artist for your work.
Here are listed some of the important tips that you should focus on following while you search for the perfect VO artist for your upcoming project.
You can also use some of the common tips for voice over and dubbing artists as well.
Listing The Emotions Which Effectively Describe Your Brand
In this regard, you should focus on making a short list of the emotions which would describe your brand in the best possible way.
For example, if you are associated with selling household cleaning products, then positivity and efficiency may be the emotions that you want to associate with your brand.
On the other hand, security and solidity may be the emotions, in case you are a financial service provider. Due to this reason, you should focus on searching for a voice over artist who can express those emotions well.
Asking For Recommendations
While you search for a voice over artist, it is very difficult to know where to start. You will come across a large range of VO artists. So, choosing among them can be a very difficult task.
This is the main reason, why you can consider working with a video production agency. These agencies have a wide selection of voice over and dubbing artists for your unique project needs.
They also know about the ones who are experienced and reliable. Not only that, but they can also help to screen VO artists for finding the best match for your requirements.
Female Vs. Male Voice Over
One of the most common questions which a lot of the clients ask is that whether it is better to hire a female or male voice over artist. Although several studies are conducted in this regard, the relative effectiveness of a female vs. male audience is still inconclusive.
In this regard, a lot of the marketing experts suggest choosing a female over a male VO and vice versa depending on the project requirements and target audience. As a general rule of thumb, it can be said that a male VO artist is better in case, the primary customer is male.
On the other hand, in case, the primary customer is female, then it is preferable to choose a female voice. One of the best approaches for testing your assumptions is by auditioning both male and female VO artists with your target demographic.
Checking Their Portfolio
The portfolio is the thing that tells a lot about their experience as well as their skills. If you have come across a good VO artist, they can provide you with a range of examples of their previous work in the form of a portfolio.
All that you need is to take a look at this for determining whether you are choosing the right VO for your work or not. This also helps you to see that whether the type of work provided by their end matches the expectation of your target audience or not.
It is also a good idea to see whether or not they can handle a wide range of voice work or not. This includes almost everything from storytelling type of videos where a lot of the expressions are required in the voice to standard infomercials and a lot more.
Matching The Voice To The Audience
There are absolutely no specific terms called “right” voice whenever it comes to voice over and dubbing artists. A single voice is not able to work with all types of audiences as well as all types of videos.
If you are targeting a senior audience, then you may need a measured, deeper, and calmer voice.
On the other hand, a more energetic and expressive voice is considered to be ideal, in case you are making a video for the children. The wrong type of voice specifically for a particular audience can cause them to feel alienated.
Storytelling Vs. Presenting
The voice-over artist, you are going to choose should be according to the type of video you produce. Some of them are considered to be more suitable for presenting explainer videos or online ads.
They are having the conventional presenter voice which helps them to perform their work well. But, if you are focusing on producing a narrative or storytelling type of video, then you should focus on choosing a voice-over artist who is more expressive.
To create a sense of character and drama, they should have the ability to use their voice perfectly.
So, the above-discussed ones are some of the most important tips which you should keep in your mind while looking for the perfect voice-over and dubbing artist for your upcoming corporate video.
I hope, you have found this guide to be very useful and you are going to try these tips while looking for your next VO or dubbing artist.